PUBLİC RELATİONS AND ADVERTİSİNG BACHELOR`S (FIRST CYCLE) DEGREE PROGRAMME
Qualification Awarded	Length of Programme (Year)	Total Number of ECTS Credits	Type of Education	Level of Qualification & Field of Study
	4	240		TQF Qualification Type: Academic TQF, TQF-HE, EQF-LLL, ISCED (2011): Level 6 QF-EHEA: First Cycle Yönelim: Academic Sınıflandırma (ISCED 2013):022 Temel Öğrenme Alanı:22 Kategori: Ana Yeterlilik

PEH İLE KÖÇ VE PÖÇ İLİŞKİSİ

(Learning outcomes of all education and training programmes our university is offering are designed taking into account of programme educational objectives as well as institutional learning outcomes defined at the institutional level. The matrix below shows the how the programme learning outcomes associates with programme educational objectives and institutional learning outcomes.)

PROGRAMME EDUCATIONAL OBJECTIVES (PEOs)

KEY PROGRAMME LEARNING OUTCOMES (KPLOs)

INSTUTIONAL LEARNING OUTCOMES (ILOs)

KPLO1

KPLO2

KPLO3

KPLO4

KPLO5

-To comprehend communication all aspects

-Competency, Problem Solving and Conflict Management

-To be able to master the theoretical and conceptual definitions of public relations and advertising

-Leadership and Team Work

- To be able to work independently and take responsibility when necessary in team work

-Ethics and Social Responsibility

-To know their ethical responsibilities in business life

-Written & Oral Communication and Interaction

-Making lifelong learning a principle

-Critical Thinking Ability, Developing Creative and Innovative Thinking

-Developing a Strategic and Enterprising Perspective

-Taking Responsibility and Independent Decision Making

-Handling Change

-Learning to How to Learn, Personal and Social Development

-Developing Global Perspective

-Ability to Use Technology and Digital Qualification

-Cultural Awareness and Expression

-Social and Citizenship Competency

-Communication in Foreign Languages